Founded in 2004 by Ataru Kobayashi, Niigata Sake Selections (NSS) was established to introduce the concept of regionality in sake to the U.S. market. Initially focused on exclusively importing premium sake from breweries within Niigata Prefecture—a region renowned for its pristine water, superior rice, and rich sake-making tradition—NSS has since expanded to represent select breweries from other regions as well as premium Japanese spirits, offering a broader portfolio of exceptional products.
In 2005, NSS launched with a curated selection of 18 sakes from 11 breweries, each hand-selected by Ataru Kobayashi for their exceptional quality and character. Today, NSS represents 15 breweries/distilleries across multiple prefectures, offering over 50 sakes and premium spirits in 25+ states.
Operating as a dedicated three-person team—Mrs. Kobayashi, Mr. Kanai, and Carrie—NSS continues to bring the artistry of Japanese sake and spirits to the U.S., ensuring that each selection reflects the craftsmanship and cultural heritage that define Japan’s finest beverages.

Poured By:
Carrie Becker, National Sales Director

KAJIKAWA Junmai Daiginjo (720ml) - $33

KIRIN-ZAN Junmai Ginjo (720ml) - $41

KIRIN-ZAN Classic Futsu-shu (180ml) - $6.50

KUMO Nigori Junmai (500ml) - $18.50

MIDORI-KAWA Junmai (720ml) - $27

WILDFLOWERS Junmai (500ml) - $17.50

YUKI OTOKO Junmai (180ml) - $7.50

YUKI OTOKO Yeti Nigori (720ml) - $21

SENJO Junmai Daiginjo (720ml) - $29